Wines & Spirits

The UK is a key market for the world’s producers of wines and spirits, not least because the country relies heavily on imported products,especially wines. The relatively high local consumption levels across both categories are also an important factor, resulting in an extremely competitive market worth at least £ 40bn p.a. ( US$ 64bn p.a. ).

The UK’s tradition of importing, which dates back many centuries, partly explains its sometimes long and complex supply chains. As with many other categories, the supermarkets have a dominate share of the total market; however, the remainder is highly fragmented and marked by a sophisticated range of suppliers and brands operating across both on- and off-trade sectors.

Through Varega’s sister company, Go Brazil Wines & Spirits, we are well placed to assist with your importing, distribution or marketing strategy, and guide you through the complexities which characterise the market.

Please contact us to discuss your requirements.