eCommerce: €'s behind the Online Shop
It is widely recognised that eCommerce has been one of the fastest growing areas of business in recent years. Internet is reshaping retail businesses, with large companies and mass merchandisers having benefited – and in some cases been disadvantaged - depending on how quick they were to embrace this new trend. eCommerce however has had an arguably stronger impact on SMEs, shops and small manufacturers, as the possibility to sell over the internet and beyond their immediate locality has become reality.
