Product Management & Markert Entry

Our Product Management & Market Entry services are offered to both SME’s and larger companies, and are best suited to those who plan to expand their business in new channels or markets. We are well positioned to examine your company’s core capabilities and technologies, and advise if and how these can be adapted to increase profitability in your new target market. A key advantage we offer is that there is no need to divert, or hire in, additional resource to your team: Varega will manage your product and brand communications within the territory.

Our services include:

Market Analysis

Based on industry and market intelligence as well as ad-hoc field surveys, we help our clients orientate themselves in new markets and identify into which channels they should expand. By conducting an analysis of key indicators – for example, market size, trends, competition and technology - we able to assess the size of an opportunity, while still highlighting potential hazards.

Product Range Analysis

We always review our client’s range of products or services and assess this against the competition. We make recommendations about product positioning in terms of technical specification and price. We identify strengths and opportunities as well as potential weaknesses; we also highlight where changes or additions to a range may be required.

Marketing Communications

Although companies’ marketing communications increasingly use web-based platforms, many still have a requirement for physical collateral, such as packaging, POS, leaflets, presentations, logos, advertisements, price lists, etc. In these cases we propose our clients either to source marketing services from our own network of partners, or to cooperate with their own suppliers or departments. We are experienced in briefing design agencies and the handling of agency reviews.

Key Supplier Sourcing

The situation may arise where, for geographical or market reasons, it is necessary to change or add a key element to the client’s range – perhaps a component or even a product itself. In this case we would identify and contact potential suppliers, evaluate their offers and negotiate supply agreements on behalf of our client.

For any further information, please do not hesitate to contact us.