Why Partner Relationship Management ?

As a channel marketing specialist, it is natural that Varega proposes a range of Partner Relationship Management, also called PRM solutions, adapted to a context of Exports.

What is Partner Relationship Management (PRM) Software ?

Why Partner Relationship Management (PRM) Software ?

Optimise revenue: with an ever growing channel network, it is critical to understand where and how to act. With many factors and actors, it is becoming increasingly difficult to identify weaknesses, let alone to focus your efforts on them.

Let to itself, any Reseller cycle has a tendency to follow a “hill shaped” curve ; it is only by a strong action at the right time that the drop can be avoided and addressed, without having to re-build the channel altogether from the scratch.

Optimise margin: companies can give away millions and un-necessarily erode their margins just because they cannot accurately manage their promotion schemes; PRM allows you to segment your channels according to the diversity of your partners, and to communicate with them in a pertinent and controlled manner, avoiding wastage.                                                                                                                                                                         

Optimise organisation & Efficiency: a PRM allows you to automate many actions otherwise left to individuals, resulting in missing information and time lost in repeating over and over updates. It complement your CRM, automatically prompt sales and marketing executives into action, eliminate the need for too frequent reviews and administration, helping them to focus on their genuinely added value activities.

What does Partner Relationship Management (PRM) Software do ?

Varega and Partner Relationship Management (PRM) Software

For any further information, please do not hesitate to contact us.