What does Partner Relationship Management do?

As a channel marketing specialist, it is natural that Varega proposes a range of Partner Relationship Management, also called PRM solutions, adapted to a context of Exports.

 

 

What is Partner Relationship Management (PRM) Software ?

Why Partner Relationship Management (PRM) Software ?

What does Partner Relationship Management (PRM) Software do ?

 

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Communicate with Partners trough a dedicated Web Interface –new products, announcements, promotions, etc...

 

 

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Monitor Coverage– Geographically or by application channel, get an updated representation of your performance, market share and identify “blanks” and opportunities for growth.

 

 

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Manage Partner Award Programmes– motivate your partners with channel ranks, offer advantages and rewards to the best performing ones. A PRM allows you to administer the award schemes, identify Partners eligible for them, and alert you on non-performing ones whose terms might have to be appraised.

 

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Manage Marketing Development Fund-define and allocate marketing budgets to Partners according to their initiative and keeping control ofthe overwhole spending, hepling you to focus and stimulate activities that are in line with your own strategy.

 

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Manage Sales Leads and Projects- in accordance with your sales policy and approach, you may want to invite a defined number of selected Partners to bid for the same opportunity, or to the contrary concentrate your efforts and chances on one ; PRM allows you to ensure that all Leads are covered in an appropriate and consistent manner. It also alerts you on opportunities not being addressed at all or insufficiently so.

 

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Monitor Financial Performance- by integrating financial data as well as market figures in one system, benefit fully from the data gathered trough industry contacts and meetings with your Partners. PRM will help you avoid lengthy delays spent in preparing ad-hoc reports, and keep available for you up-to-date in-depth intelligence ready at hand.

 

And much more …

 

Varega & Partner Relationship (PRM) Software

 

For any further information, please do not hesitate to contact us.