Q Chocolate Poised for European Expansion

Luxury Brazilian chocolate brand Q, produced in Rio de Janeiro by the Aquim family, is set for roll out in several continental European markets next year.

Currently available exclusively in Fortnum and Mason in the UK, the brand launched in July to great critical acclaim and has been trading strongly ever since.

 Varega, who have been appointed by Aquim to import and distribute Q in Europe, will initially target Germany, France and Sweden.

 Potential customers in these countries include upmarket food halls, department stores and hotels.


Channeltivity PRM New Release


In its latest December release, Channeltivity has announced further important updates to its software.


Firstly, the integration of its Salesforceprogramme:

An internal management interface has been developed and a new function to map custom fields has been added. Thanks to these, it is now possible to map Salesforce to Channeltivity fields and vice-versa.



Global Events Approach versus In-country Strategy


At the recent MEI conference focussing on Russia and global events, one of the presenters stressed the role played by adopting an in-country strategy when targeting global event related opportunities.



Pan European Distribution Managed by PRM

Varega is currently implementing a plan to transfer the management of Sandler Seating’s distribution network to Channeltivity Partnership Relationship Management (PRM).


Webinar announcement, “The Big Data and Smart Partner Management”, Wednesday 11th of December

Everyday, we create 2.5 quintillion bytes of data – so much that 90% of the data in the world today has been created in the last two years alone, trend often referred to as The BIG DATA. Partner management (by which is meant distributors, resellers, OEM, etc...) can only be greatly affected by the increasing amount of information available.

This Webinar is exploring the BIG DATA threats and opportunities for companies relying on partners for their growth.